Google Ads conversions
244
£2,871.41 spend at £11.77 per Google Ads conversion
Results with the evidence attached
A real removals campaign, measured two ways
Google Ads counted the campaign response. Move and Store recorded the lead interactions that reached the operator's CRM. Those are useful, but different, measures, so we show both without blending them together.
Historic campaign evidence
An established Sheffield removals operator
Campaign period: 24 February to 19 August 2026.
CRM-recorded lead interactions
196
CRM records created or imported 15 April to 19 August 2026. This is a count of CRM rows, not unique or confirmed enquiries: 47 form submissions and 149 imported call-view interactions. The window uses CRM record creation/import time, which may differ from when an interaction happened, and this total is not the denominator used for the £11.77 Google Ads figure.
CRM source split
47 + 149
Form submissions plus imported call-view interactions. This is neither a unique-enquiry count nor a booked-job total.
What this proves: Move and Store can run a measured acquisition campaign and bring attributed enquiries into the CRM. It does not prove a future cost per enquiry or a booked-job rate. Historic results from one operator's account. Google Ads counted call and form actions as conversions; 244 is not a unique-enquiry total. Results vary by area, competition and budget.
What the system does next
Enquiry in, then one connected workflow
- Campaign calls and forms can be attributed inside the CRM.
- The operator can build and send a branded quote from the same record.
- Customers can accept and pay a deposit online when Stripe is connected.
- Jobs and follow-up stay visible instead of moving into separate spreadsheets.
See whether the workflow fits your business
Start with the software for free, or watch the founder walkthrough before choosing whether managed Google Ads is right for you.