SmartMoving is a CRM and business management platform designed specifically for the moving industry. If you have searched for removals software, you may have come across it. But here is the catch: SmartMoving was built for the American market. How well does it actually serve a UK removals or self-storage business?
In this comparison, we put Move and Store alongside SmartMoving and look at the features, pricing, and practicalities that matter to UK operators.
Quick feature comparison
| Feature | Move and Store | SmartMoving |
|---|---|---|
| Built for UK removals | Yes; UK-first design with GBP, VAT, British English | No; designed for the US moving industry |
| Room-by-room quoting | Yes; quoting wizard with inventory and auto pricing | Yes; inventory-based estimating |
| Customer quote portal | Yes; view, accept, and pay deposits online | Customer-facing booking portal |
| Storage management | Yes; included on all plans | Warehouse tracking (US warehouse model) |
| Free tier | Yes; free forever | No; sales call required |
| Pricing transparency | All plans published on pricing page | Not published; contact sales for a quote |
| Payments | Stripe Connect; deposits and full payments | Payment processing available |
| Lead management | CRM with follow-up reminders | Advanced lead tracking with automated follow-up |
| Automated follow-ups | Pro and Scale plans | Yes; includes email and SMS automation |
| Currency | GBP | USD (primarily) |
| Google Review requests | Yes; automated on Pro and Scale | Review collection available |
| Support hours | UK business hours | US business hours |
Where SmartMoving wins
SmartMoving is a purpose-built moving company platform. That focus gives it genuine strengths.
Mature moving-specific features
SmartMoving has been serving the American moving industry for years. It offers sophisticated inventory-based estimating, crew dispatch, automated email and SMS sequences, and moving-specific CRM workflows. If you need a platform with a long track record in the moving business, SmartMoving has that pedigree.
Advanced lead automation
SmartMoving includes automated follow-up sequences via email and SMS. Its lead nurturing workflows are designed to convert moving enquiries into bookings. For businesses handling a high volume of leads, this automation is genuinely useful.
Reporting and analytics
SmartMoving offers detailed business analytics including revenue forecasting, lead conversion tracking, and job profitability reporting. Their reporting suite is more mature than what Move and Store currently offers.
Where Move and Store wins
Built for the UK market
This is the fundamental difference. SmartMoving was designed for American moving companies. The terminology (they use “moves” not “removals”), the currency (USD), the address formats, the tax handling (state sales tax, not VAT), and the support hours (US time zones) all reflect that. Move and Store was built from the ground up for UK removals businesses: GBP pricing, VAT support, British English, UK address lookups, and UK business hours support.
Transparent pricing you can check right now
SmartMoving does not publish its pricing. To find out what it costs, you need to book a demo with a sales representative and receive a custom quote. This means the price may vary depending on how well you negotiate, your company size, or features you need.
Move and Store publishes every plan on its pricing page: Free (£0), Pro (£29/mo), and Scale (£79/mo). No sales calls, no hidden fees, no surprises. We keep the software simple enough that we do not need a sales team to explain it; those savings are passed directly to you.
Self-storage management for UK operators
SmartMoving offers warehouse tracking designed for American moving company warehouses. Move and Store's storage management is designed specifically for UK self-storage operations: unit types, occupancy tracking, customer agreements, and recurring billing. If you operate containerised storage or self-storage alongside removals, Move and Store handles both in one platform.
Free forever plan
Move and Store has a genuinely free plan: no trial period, no credit card required. You get the quoting wizard, CRM, customer portal, storage management, and Stripe payments with up to five active quotes and a 5% transaction fee. SmartMoving has no free tier and no self-service sign-up.
Pricing comparison
Move and Store pricing
| Plan | Monthly cost | Transaction fee | Key inclusions |
|---|---|---|---|
| Free | £0 forever | 5% | 5 active quotes, quoting wizard, CRM, storage, payments |
| Pro | £29/mo | 2% | Unlimited quotes, automated follow-ups, Google Reviews |
| Scale | £79/mo | 0.5% | Everything, free website build, dedicated onboarding |
SmartMoving pricing
SmartMoving does not publish pricing. You must book a demo with their sales team to learn what the platform will cost for your business. Reports suggest pricing starts at several hundred dollars per month, making it significantly more expensive than Move and Store for most UK small businesses.
Who should choose which?
Choose SmartMoving if:
- You operate a moving company in the United States
- You need advanced lead automation with email and SMS sequences
- You have a large team and need sophisticated dispatch and reporting
- You are comfortable with opaque pricing and a sales-led buying process
Choose Move and Store if:
- You are a UK removals operator and want software built for your market
- You offer or plan to offer self-storage alongside removals
- You want transparent pricing you can check right now without a sales call
- You want a free plan to get started with no commitment
- You value simplicity and UK-specific design over enterprise complexity
The bottom line
SmartMoving is a capable platform for American moving companies with large teams and big budgets. For UK removals and storage operators who want purpose-built software with transparent pricing and a free plan to get started, Move and Store is the better fit. Sign up for free and decide for yourself.