You are spending money on leads. Getamover, Bark, Google Ads, Gumtree boosts – maybe all of them. At the end of the month, you know roughly how much you spent. What you probably do not know is how many of those leads turned into paid jobs and which source delivered them.
Without that data, it is almost impossible to know what is working. You could be pouring money into a channel that generates enquiries but zero bookings, while underspending on a channel that quietly delivers your best customers.
The invisible leak
Here is how the leak works:
- A Getamover lead calls. You quote verbally. The customer says "I will think about it." You forget about it.
- A Bark lead emails. You reply, but the email gets buried. No follow-up.
- A Google Ads click becomes a website enquiry. You call back the next day. The customer already booked elsewhere.
- A referral from a mate calls and books immediately. No lead cost, no drama.
At the end of the month, you booked 8 jobs. You spent £300 on leads. Was that £300 well spent? Which of the 8 jobs came from paid leads? How many paid leads ghosted? There is genuinely no way to know – because nothing was tracked.
What a CRM changes
A CRM does not generate leads. It makes the leads you already have visible and measurable:
- Every lead has a record – name, contact, dates, inventory, and source
- Every lead has a status – new, quoted, followed-up, accepted, or lost
- Every source is tracked – you can filter by Getamover, Bark, Google, referral, or walk-in
- Cost per booked job is calculable – divide channel spend by channel conversions
Once you can see the numbers, decisions become obvious. If Getamover is costing you £40 per booked job and Bark is costing £120 for the same thing, you know where to double down and where to cut back.
What source tracking makes visible
If an operator buys Getamover leads and uses Easy Quotation for documents, neither tool on its own provides an end-to-end view of source and conversion status. The operator can be left unable to tell whether the channel is making or losing money.
Logging each enquiry with its source makes the real counts visible: leads received, quotes sent, jobs booked, channel spend, and attributed job value. Those figures let the operator calculate performance instead of relying on an unsupported success story. A configured follow-up system can then help the team work the leads consistently.
Metrics that matter
| Metric | What it tells you | What to do |
|---|---|---|
| Cost per lead | How much you pay for each enquiry | Compare across sources – lower is not always better if conversion is low |
| Lead-to-quote rate | How many enquiries you actually quote | If low, you are either overloaded or responding too slowly |
| Quote-to-booking rate | How many quotes become paid jobs | If low, check your quoting format and follow-up |
| Cost per booked job | The real cost of acquiring a customer | This is the number that determines profitability. Everything else is noise. |
You cannot improve what you cannot see
Spending on leads without tracking where they end up is like advertising without a phone number. The money goes out, something probably happens, but you cannot prove what.
The Move and Store free plan includes CRM, quoting, online payments, and job management. There is no lead limit, no contact cap, and no trial period. Start logging your leads properly and you will know within a month which channels are worth the investment.
Start tracking free – and find out whether your lead spend is actually working.